Namhlanje, iNkampani yakwaCoca-Cola ibhengeze ukuphehlelelwa kweemveliso ezintsha zeCoca-Cola kwimarike yaseTshayina.
Le yenyeuphuculo lokupakishakwizinga lehlabathi ukususela ekusungulweni kwesicwangciso-qhinga sentengiso ye-Brand yehlabathi jikelele ngo-2016. Enyanisweni, i-makeover linyathelo lamva nje kumzamo we-Coca-Cola ukwenza ihlabathi likhululeke. khuthaza abathengi ukuba bahlaziye iibhotile ngokudala imvakalelo yokuthetha ubuso ngobuso nebhotile.
Makhe sijonge ukupakishwa okutsha kweCoca-Cola.Ipakethe entsha iquka i-Coke yakudala kunye ne-Diet Coke, kuquka iibhotile ze-PET kunye neetoti ezinobungakanani obuhlukeneyo.I-Coca-Cola ichaze ukuba ingcamango yoyilo "yokukhupha" nayo inika imbeko kwinkulungwane yayo. -Ipakethe yakudala yakudala, kwaye yathi kwibhulethi: "Ibhotile egobileyo ye-'Coca-Cola' ye-1915 yiklasi yanaphakade kwimbali yokupakishwa kwihlabathi, ukuqondwa kwayo okuphezulu kubonakaliswa nokuba yophukile emhlabeni, inokubonwa. ngokukrwaqula kanye.
Uphawu olufikelelekayo ngokwenene lusenokungasayifuni imiyalezo entsonkothileyo kunye noyilo olukhazimlayo.Ukudibanisa imibala, iCoca-Cola yakudala iqhubekile nokuhlanganiswa kwelogo ebomvu nemhlophe yangaphambili;I-Coca-Cola Diet inemvelaphi ebomvu kunye nelogo emnyama.Kufanelekile ukuqaphela ukuba ukutya Iskimu sombala esitsha seCoke sesona sibonakalayo.
Ukupakishwa okutsha kutshintsha iskimu sombala siphela, sisenza sahluke ngakumbi kwi-coke yakudala, ngelixa sisenza ukuba sijonge ngakumbi kwiishelufu nakwezinye iindawo.
Ukongeza, ipakethe ye-Coke yokutya yongeza amagama athi "i-0 yeswekile "kunye" ne-0 fat" ukubonisa "ingqondo encinci" yesiselo esinxilisayo ukulungiselela imeko yezempilo.
Enyanisweni, ukupakishwa kweebhotile kunokuthathwa njenge "ibhodi yobuncwane", ebonakaliswa kwinto yokuba akukho ndleko eyongezelelweyo, umkhiqizo unokungena kwiindawo ezininzi, kwaye amaqela abathengi afikeleleke aqinisekisiwe.
Ke ngoko, ukuthatha uyilo lokupakisha njengomthwali wokuziqhelanisa nophuhliso oluzinzileyo ngumkhombandlela olungileyo.
Inkampani ibhengeze ukuba ipakethe entsha "iCoca-Cola" enelogo yokupakisha ezinzileyo iye yaphehlelelwa kwimarike yehlabathi, kubandakanya i-United States, iSingapore, iMalaysia kunye nezinye iimarike. Inkampani, enosapho olukhulu lweziselo, emva koko ukhuphe uyilo kwiibhiliyoni zeedola ezininzi.
“Coca-Cola China uxelele Ukutya namhlanje.Coca Cola China ukudala umxholo wokurisayikilishwa umboniso woluntu, ibisoloko imalunga nophuhliso eluhlaza yokupakishwa zeplastiki kugxininiso lolawulo lokusingqongileyo, ikwangumba ongundoqo amashishini isiselo.
Namhlanje, i-Coca-Cola yase-China ixelele isizukulwana se-snacks, ukongeza kwileyibhile ethi "recycling me" ebhotileni, inkampani iya kuqhubeka nokuzibophelela kwimfundo yoluntu kunye nokusabalalisa ukuphinda kusetyenziswe ibhotile yesiselo, ngoluntu oluvela kuzo zonke iinkalo zobomi. isandla sibambene ukwakha umxholo uZhanChen, izitalato zoluntu ezimanyeneyo zenza imodeli yebhotile yesiselo esisetyenzisiweyo esivaliweyo, uyilo lokumisela izinto eziphuma kwi-rPET kunye nokunye okuza kuzama, ukufezekisa injongo "yokungabikho nkunkuma phantsi kwezulu".
Ixesha lokuposa: Sep-15-2021