Namhlanje, iNkampani yakwaCoca-Cola ibhengeze ukuphehlelelwa kweemveliso ezintsha zeCoca-Cola kwimarike yaseTshayina.
Olu lolunye uhlaziyo lokupakisha kwinqanaba lehlabathi ukusukela ekusungulweni kwesicwangciso-qhinga sentengiso ye-Brand efanayo kwihlabathi ngo-2016. Enyanisweni, i-makeover linyathelo lamva nje kwiphulo likaCoca-Cola lokwenza inkunkuma yehlabathi ikhululeke. "Recycle me" ukukhuthaza abathengi ukuba baphinde basebenzise iibhotile ngokudala imvakalelo yokuthetha ubuso ngobuso kunye nebhotile.
Makhe sijonge ukupakishwa okutsha kweCoca-Cola.Ipakethe entsha iquka i-Coke yakudala kunye ne-Diet Coke, kuquka iibhotile ze-PET kunye neetoti ezinobungakanani obuhlukeneyo.I-Coca-Cola ichaze ukuba ingcamango yoyilo "yokukhupha" nayo inika imbeko kwinkulungwane yayo. -Ipakethe yakudala yakudala, kwaye yathi kwibhulethi: "Ibhotile egobileyo ye-'Coca-Cola' ye-1915 yiklasi yanaphakade kwimbali yokupakishwa kwihlabathi, ukuqondwa kwayo okuphezulu kubonakaliswa nokuba yophukile emhlabeni, inokubonwa. ngokukrwaqula kanye.
Uphawu olufikelelekayo ngokwenene lusenokungasayifuni imiyalezo entsonkothileyo kunye noyilo olukhazimlayo.Ukudibanisa imibala, iCoca-Cola yakudala iqhubekile nokuhlanganiswa kwelogo ebomvu nemhlophe yangaphambili;I-Coca-Cola Diet inemvelaphi ebomvu kunye nelogo emnyama.Kufanelekile ukuqaphela ukuba ukutya Iskimu sombala esitsha seCoke sesona sibonakalayo.
Ukupakishwa okutsha kutshintsha iskimu sombala siphela, sisenza sahluke ngakumbi kwi-coke yakudala, ngelixa sisenza ukuba sijonge ngakumbi kwiishelufu nakwezinye iindawo.
Inkampani ibhengeze ukuba ipakethe entsha "iCoca-Cola" enelogo yokupakisha ezinzileyo iye yaphehlelelwa kwimarike yehlabathi, kubandakanya i-United States, iSingapore, iMalaysia kunye nezinye iimarike. Inkampani, enosapho olukhulu lweziselo, emva koko ukhuphe uyilo kwiibhiliyoni zeedola ezininzi.
Coca Cola China ukudala umxholo ukusetyenzwa ngokutsha umboniso woluntu, ibisoloko malunga nophuhliso eluhlaza ukupakishwa zeplastiki kugxilwe kulawulo lokusingqongileyo, ikwangumba ongundoqo amashishini isiselo.
Ixesha lokuposa: Mar-04-2022